Our Mission is to "be the heartbeat of the celebrity world".
We will accomplish this by providing a real-time view into both who and what the celebrity world is talking about.
Celebrity Bucks works 24/7 to search and aggregate the best celebrity news and gossip from the world's leading celebrity websites. We do this by efficiently scanning the RSS feeds of nearly two hundred high quality websites and comparing their stories to our database of more than 10,000 celebrities.
Our roots are based in the world of fantasy sports. Celebrity Bucks takes the entertainment news of the world, combines it with the skill and competitiveness of fantasy sports, and tops it off with the prowess of the stock market to create the world's most innovative fantasy celebrity game.
It's important to us that Celebrity Bucks be fun, so we've created it with both the serious celebrity enthusiast as well as the casual gossip fan in mind. The level of play and competitiveness can be customized for players of all skill types.
Celebrity Bucks was founded by J. Joseph Dyken in 2010 as HollyStock.com. Joe was the driving force behind Fantasy Football Nerd - one of the most innovative and accurate fantasy football rankings aggregators in the industry. His technology has been called the "Cliff's Notes of the Industry" by the Washington Post and has been featured extensively in such outlets as the New York Times, USA Today, FOX Sports, ESPN Radio, and SiriusXM Radio. He has been the recipient of numerous awards for his software's accuracy competing against some of the most well-known brands in the world.
Joe has also been recognized by his peers for his dedication to charity and philanthropy. Each year, industry experts pick a charity and compete against each other in the FFN Experts Charity League. A cash donation is made to the winner's charity in the name of that expert.
Joe saw an opportunity to apply his knowledge of the fantasy sports industry to the entertainment world. His technology is at the core of CelebrityBucks.com and powers the Celebrity Bucks Exchange where thousands of celebrities are analyzed and values are calculated every minute of the day.
While very similar conceptually, the first version of the Celebrity Bucks software was quite different than what you see today. For example, celebrity values were updated once every few hours. There were no Bonus Bucks and contests were limited in their customization options. When HollyStock was relaunced in 2014 and then rebranded as Celebrity Bucks in 2016, a great number of enhancements came along with it. The goal was to provide an accurate assessment of what was newsworthy in the world of entertainment and Celebrity Bucks works very hard to keep its pulse on the heartbeat of the celebrity world.
We're proud to tell you that the website you're visiting is green. The facility housing Celebrity Bucks.com has partnered with the Bonneville Environmental Foundation (BEF) to offset 100% of the energy usage of the data center by purchasing Renewable Energy Certificates (RECs). The majority of the RECs will be sourced from the nearby hydroelectric facility which has been certified low impact by the Low Impact Hydro Institute (LIHI).
The data center works in tandem with Green-e, the nation's leading voluntary certification program for renewable energy, to power the data center with clean, renewable energy. Green-e certifies renewable energy that meets environmental and consumer protection standards that it developed in conjunction with leading environmental, energy and policy organizations.
Sustainability is such an important part of our world and we're happy to be a small part of it.